Word choice is the use of rich, colorful, precise language that
communicates not just in a functional way, but in a way that moves
and enlightens the reader. In good descriptive writing, strong
word choice paints a clear picture in the reader's mind. In good
expository writing, careful word choice moves the reader to a new
vision of things. Strong word choice is characterized not so much
by an exceptional vocabulary that impresses the reader, but more
by the skills to use everyday words as well. The main focus of
word choice are:
Moments that stick with you
Relies on strong verbs and precise nouns -- not modifiers
Creates word pictures
"Just Right" language -- suits the topic, the audience, the
purpose
Simple language used well -- never tries to impress with
jargon or overblown language